The common use of imagery and messaging creates a unified experience across platforms. This strategy was used in designing the site homepage, email, and mobile homepage for this 30% off promotion.

Graphic Design

Creative and Art Direction: Wendy Brown & Sun Lee, Silverlign

I designed this September 2011 email featuring promotional messaging to communicate an enticing offer for lovers of classic denim.

Graphic Design

Art Direction: Sun Lee
Silverlign

These dynamic retargeting banners feature the most recent products viewed by the user. The challenge was showcasing multiple products while maintaining a clean look. To solve this dilemma I came up with the idea of using numbers and showing each selected product one at a time.

Graphic Design

Art Direction: Sun Lee
Silverlign

Levis has reinvented the way women shop for jeans with their revolutionary Curve ID system. I designed this email which offers a women an opportunity to discover their perfect fit during the Mirror Mirror Curve ID event.

Graphic Design

Art Direction: Sun Lee
Silverlign

I designed the October 2011 Kid’s & Baby Department page as part of the team at Silverlign. Several options were presented and the final selection was the one at the top left.

Graphic Design

Art Direction: Patrick Normandin

I designed the September 2011 Kid’s & Baby Department page as part of the team at Silverlign charged with the visual design of the Levi’s US website.

Graphic Design

Art Direction: Patrick Normandin

Studio 8 Design is a boutique interior design firm. They specialize in creating unique interiors that combine the classic and contemporary.

They needed a website that would showcase their work and enable viewers to peruse the fine details of each project. The website is viewable on a regular desktop/laptop, as well as an iPad or iPhone.

Graphic Design & Web Production (HTML, CSS, JQUERY)

The Brazilian Hour is a radio show, made possible by the Ministry of Foreign Affairs of Brazil, that promotes the best Brazilian music and culture all around the world.

They needed a set of postcards to promote the show to radio programmers which reflected aspects of Brazil and it’s music. I used a vivid color palette to express the vibrant nature of Brazilian music and culture.

Graphic design

The Mobile Learning Institute (now New Learning Institute) delivers engaging, personalized, project-based digital media programs to young people and educators. They work in classrooms, after-school centers, museums, and cultural institutions, or wherever learning takes place. Using the latest mobile technologies and digital media practices and tools, they help young people explore their interests, direct their own learning, and better prepare themselves for living and working in the 21st century.

I was asked to create a series of 7 posters to adorn their Forth Worth, Texas location’s celebration event. The tone of the posters was to be fun and highlight the program’s participants (students & teachers). One of the key challenges was finding an engaging solution for low-resolution photography assets under a tight deadline. I completed the project over the course of 4 days.

Graphic design

Creative Direction: Robert Gagnon

I was given creative freedom to create a promotional flyer for Step Up, a charity art/music event for the victims of Hurricane Katrina. If features a succulent, which thrives and possesses a lovely grace despite the difficult conditions of the desert climate. In the same way my hope was for the Katrina victims to recover and eventually thrive.

Graphic design